Allyson Haug is Director of Philanthropy at The Discovery Group, bringing a breadth of experience and dynamic leadership in strategic planning. She has led successful fundraising programs for multiple non-profit and public education organizations throughout Canada and the United States. As an authority in major gifts, Allyson specializes in corporate donors and private foundations. Her critical thinking is shaped by a deep understanding of organizational culture and genuine people engagement. These insights have been actively proven, with over twelve years devoted to Asante Africa Foundation, advancing children’s education in East Africa. After five years in development at the Universities of B.C. and Alberta, she became the Director of Individual and Corporate Giving at Alberta Cancer Foundation. She believes the social profit sector is the way to build a better community, and an opportunity to personally contribute to many socio-economic intersections, from healthcare, arts and culture, to literacy and education. She places great importance on educating our children and predecessors about the magnitude of the social and non-profit sectors. Leading a major gift team at Sauder School of Business, Allyson launched the Sauder Philanthropy undergraduate program to educate future business leaders on the importance of philanthropy. With a fascination for languages, Allyson can be found contemplating speech and syntax whilst hiking on the world’s most beautiful mountains.